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Status of this Document

This is a draft of the Emory Mobile Application Review Process. This document describes the process in use, but this process has not yet been documented. Once this document is finalized, it is anticipated that the Emory units involved in this process will meet to adjust and recommend a formal review process and present that to appropriate governance groups.

Step 1: Office of Technology Transfer Intellectual Property Analysis

Emory units desiring to release mobile applications should contact the Emory Office of Technology Transfer (OTT) for a review of the intellectual property and commercial prospects of the application. This process includes completion of an IP disclosure. In general, any application owned by Emory will be released under the Emory brand and through the Emory App Store or Marketplace accounts. There may be exceptions to this general rule in the case of collaborations between Emory and other partners or in a case where technology has been licensed to a third party. Typically, OTT will kick off this review process and coordinate the review with the other units listed in steps 2, 3, and 4 below. Panya Taysavang ( is the primary contact with OTT.

Step 2: Communications & Marketing Branding Review

Mobile applications that are to be released under the Emory brand undergo a branding review with Communications & Marketing. Communications & Marketing will be preparing a set of written guidelines and resources for the proper branding of Emory mobile applications. Stanis Kodman ( is the point of contact with Communications & Marketing.

Step 3: Legal Counsel Review

OTT will inform and consult with Emory Legal Counsel on the outcome of the IP review in step 1 and any specific plans for commercializing or charging for the mobile applications, its terms of use, etc.

Step 4: Office of Information Technology App Store Posting Review

The Emory Office of Information Technology performs a high-level technical review of the application to determine if there is a need for any detailed security and compliance reviews of the application. For example, if the application collects and stores ePHI, credit card information, or other compliance related data, Emory OIT will inform the owners of the application of relevant policies and any practices required by those policies. See the template for this cursory review.  Daniel Palmer ( is the contact person for the OIT posting review.

Once this technical review is completed, Emory OIT publishes the application on behalf of Emory University. OIT needs the following artifacts from the application owners in order to submit applications:

Apple App Store

When you are ready to submit to the App Store there are artifacts that must accompany the submission to Apple.  

  1. A signed ipa file that has packaged and tested so that we can re-sign with the Emory University Certificate.
  2. App Name - This is the name as it will appear in the App Store
  3. Availability Date - The date that the app will appear in the App Store if approved by Apple
  4. Price -  How much are you going to charge for your app
  5. Educational Discount - Do you want offer a discount to educational institutions when they purchase more than a single version?
  6. Worldwide Availability - By default apps are available in all countries.  Specify what countries this should be available in if you are choosing to restrict your app
  7. Version Number - A public version number, can be different than internal, strictly for use in the App Store accounting.
  8. Copyright - The name of the person or entity that owns the exclusive rights to the app, preceded by the year the rights were obtained (for example, "2008 Acme Inc.")
  9. Primary Category - (Book, Business, Catalogs, Education, Entertainment, Finance, Food & Drink, Games, Health & Fitness, Lifestyle, Medical, Music, Navigation, News, Photo & Video, Productivity, Reference, Social Networking, Sports, Travel, Utilities, Weather)
  10. Secondary Category (Optional) - (Book, Business, Catalogs, Education, Entertainment, Finance, Food & Drink, Games, Health & Fitness, Lifestyle, Medical, Music, Navigation, News, Photo & Video, Productivity, Reference, Social Networking, Sports, Travel, Utilities, Weather)
  11. For each of the following provide the frequency of occurrence in your app.  Options are (0)None, (1)Infrequent/Mild, (2)Frequent/Intense
    1. Cartoon or Fantasy Violence
    2. Realistic Violence
    3. Sexual Content or Nudity
    4. Profanity or Crude Humor
    5. Alcohol, Tobacco, or Drug Use or References
    6. Mature / Suggestive Themes
    7. Simulated Gambling
    8. Horror / Fear Themes
    9. Prolonged Graphic or Sadistic Realistic Violence
    10. Graphic Sexual Content and Nudity
  12. Description - A description of the app you are adding, detailing features and functionality. Descriptions cannot be longer than 4000 characters
  13. Keywords - One or more keywords that describe the app you are adding. When users search the App Store, the terms they enter are matched with keywords to return more accurate results. Separate multiple keywords with commas. Keywords cannot be edited once your binary is in review and cannot be longer than 100 bytes.
  14. Support URL
  15. Marketing URL (optional)
  16. Privacy Policy URL (optional)
  17. Contact Information
    1. First Name
    2. Last Name
    3. Email Address
    4. Phone Number
  18. Review Notes (Optional) - Additional information about your app that can help during the review process. Include information that may be needed to test your app, such as app-specific settings and test registration or account details. The Review Notes field must not exceed 4000 bytes
  19. Demo Account Information (Optional) - The username and password for a full-access account. This account is used during the app review process and must not expire. Details for additional accounts should be included in the Review Notes field
  20. EULA - 
    1. Will you use the default (
    2. If you are going to use a custom it must meet a minimum of and be properly localized to meet local legal and language requirements.  
      1. Specify countries in which your custom EULA will be used.  All countries not specified will use the default EULA
  21. Large App Icon - 
    1. Must be the following
      1. 1024 x 1024 pixels
      2. minimun of 72 DPI
      3. in RGB color space
      4. must be .jpeg, .jpg, .tif, .tiff, or .png 
      5. flat artwork without rounded corners
  22. 3.5 Inch Retina Display Screenshots 
    1. Must be the following
      1. 960x640, 960x600, 640x960 or 640x920 pixels
      2. at least 72 DPI
      3. in the RGB color space
      4. in the JPG or PNG format.
  23. 4 Inch Retina Display Screenshots
    1. Must be the following
      1. 1136x640, 1136x600, 640x1136 or 640x1096 pixels
      2. at least 72 DPI
      3. in the RGB color space
      4. in the JPG or PNG format.
  24. iPad Screenshots
    1. Must be the following
      1. 1024x768, 1024x748, 768x1024, 768x1004, 2048x1536, 2048x1496, 1536x2048 or 1536x2008 pixels
      2. at least 72 DPI
      3. in the RGB color space
      4. must be .jpeg, .jpg, .tif, .tiff, or .png file 
  25. Routing App Coverage File (Optional) - Routing app coverage files are .geojson files which specify the geographic regions supported by your app. The file can have only one MultiPolygon element. MultiPolygon elements consist of at least one Polygon. Polygons contain at least four coordinate points. Polygon start and end coordinate points must be the same
With the previous artifacts we can submit your app to Apple for review.  The review process itself takes a variable amount of time and can range from anywhere from two to four weeks for first time app submissions.  Please be sure to account for this time period in your project plan.  

Google Play

When you are ready to submit your app to the Google Play Store you will need to submit the following artifacts.  

  1. Screenshots (minimum of 2)
    1. Must be the following
      1. 320 x 480, 480 x 800, 480 x 854, 1280 x 720, 1280 x 800

      2. 24 bit PNG or JPEG (no alpha)
      3. Full bleed, no border in art
      4.  Screenshots may be in landscape orientation. The thumbnails will appear to be rotated, but the actual images and their orientations will be preserved.
  2. High Resolution Application Icon
    1. Must be the following
      1. 512 x 512 pixels
      2. 32 bit PNG or JPEG
      3. Maximum: 1024 KB
  3. Promotional Graphic (Optional)
    1. Must be the following
      1. 180w x 120h
      2. 24 bit PNG or JPEG (no alpha)
      3. no border in art
  4. Promotional Video URL
  5. Privacy Policy URL
  6. Marketing Opt-Out - Can Google feature your application in Google Play or any of the Google-owned online or mobile properties.  
  7. Application Language - Default is English, can be multiple languages
  8. Title of the app - 30 Characters Max (provide copy for each language selected above)
  9. Description English - 4000 Characters Max (provide copy for each language selected above)
  10. Recent Changes - 500 Characters Max (provide copy for each language selected above)
  11. Promo Text - 80  Characters Max ((provide copy for each language selected above)
  12. Application Type - (Application or Game)
  13. Category
    1. If Application Type is Application
      1. Books & Reference
      2. Business
      3. Comics
      4. Communication
      5. Education
      6. Entertainment
      7. Finance
      8. Health & Fitness
      9. Libraries & Demo
      10. Lifestyle
      11. Media & Video
      12. Medical
      13. Music & Audio
      14. News & Magazines
      15. Personalization
      16. Photography
      17. Productivity
      18. Shopping
      19. Social
      20. Sports
      21. Tools
      22. Transportation
      23. Travel & Local
      24. Weather
    2. If Application Type is Game
      1. Arcade & Action
      2. Brain & Puzzle
      3. Cards & Casino
      4. Casual
      5. Racing
      6. Sports Games
  14. Copy Protection - Can the application be copied from the device?  (if on there is an increase in memory usage)
  15. Content Rating (see for more information)
    1. High Maturity
    2. Medium Maturity
    3. Low Maturity
    4. Everyone
  16. Price - Free is the default
  17. Countries - All countries are default, but any combination can be selected.
  18. Supported Devices - as defined in your application manifest.
  19. Contact Information
    1. Website
    2. Email
    3. Phone
  20. Enable Google Cloud Messaging Stats - If enabled you must provide up to three GCM Sender IDs
  21. Does this app meet Android Content Guidelines?
  22. Do you consent to the following statement?  "I acknowledge that my software application may be subject to United States export laws, regardless of my location or nationality. I agree that I have complied with all such laws, including any requirements for software with encryption functions. I hereby certify that my application is authorized for export from the United States under these laws."


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