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In school, we would penalize a student for cheating if they copied off a peer. It saves them work obviously. We are socialized to think it is bad and we would penalize them students severely for any infraction. In business, in general, it is reflected everyday in how we look to each other to see insights and to validate our thinking. We often realize it is a compliment that someone copies one's work on one level, but also how our competitive spirit would naturally hide our proprietary interests, ideas and property to avoid the public and the risk of copy. The internet and web reveals how easy it is to copy content, pictures and we rationalize it by how much time it saves us, how it improves how we can make our powerpoints leap out from the screen or how we can leverage the knowledge we gain access to because someone else posts and maintains it.

Governments attempt to help address these issues through patent and copyright registration. Which, as an example of a registry and lookup, shows that even having the ability to register one's intellectual property, the resistance, extra effort and costs to do so, reduces the effectiveness of patent and copyright protection because the information becomes public allowing others to copy or mimic.

Yet, the business reasons why organizations and people in general hide and protect the investments in information technologies is reinforced by the fears and anxieties of our competitive spirit and misstrust. Why should we? Proprietary data and application services are often strategic and tactical competitive advantages. And, thus attempting to persuage persuade an organization, managed by people, to publish what they consider their IP is doomed to fail if we attempt to force compliance or rule.

This is why we need to develop and reinforce a market driven approach, which will leverage why people and organizations will allow for reuse, copy and sharing of practices, automated services and common data defintions. Doing so has to be in their proprietary interests. Trying to force it or expect it will never happen. Yet, similar to movements of open source and shareware, one has to think about the potential outside the interface points. The interface points are connections, and like connecting cities with roads or websites with links, the connections offer value. Connections between governments or between communities are hard to do, because they must deal with the natural byproduct of the effort we put forth to differentiate and be the best. No one wants to be the worst or last on the list. So, we must leverage the competitive spirit in all of us.

In banking, the ATM network allows consumers to connect to their bank anywhere in the world. On the web, Amazon allows a consumer to connect to many sellers of the same product competing on price, service and delivery. In music, musicans post music tracks for free to allow consumers to sample thru iTunes or other outlets. Comcast OnDemand provides free and for fee movies. Photo repositoies offer free and for fee pictures with various options to deliver their value. Credit cards allow consumers to post a charge and pay later. The fee to pay over time versus pay by due is their business model.

In transportation, air, car, train, boats, bikes, and walking offers the means to get from point A to point B with different benefits of speed, energy and price. The point is, connections bring value and expose new ways to bring value to consumers. EdUnify is not the connection or the service or the data delivered by a service. It is only the means to register and find connections. Which then says, if you have a connection that brings value, which one would assume some will have and others won't, why not advertise it and promote it?

If one would build a website and had no one visit it, I would guess you would think that would be silly and a waste of effort. Why do it? But, if one advertised it and drove traffic to it, one would expect the reasons behind it are self motivated to expose information about one's beliefs, mission, products, services, etc. are driven by commercial or personal reaons. These drivers reflect the natural reasons. EdUnify is a channel like the website domain does for holder enabling the publication of information that will drive business. Business is what this is all about.